PunC is a brand born out of resilience, creativity, and a deep understanding of what truly matters whilst living with cancer. Being diagnosed with a GBM4 at 25, Jo found that 'cancer-friendly' clothing and accessories didn't reflect her style or provide the comfort she needed. So, she decided to change the narrative.

PunC - punk with a 'big C'- was created to offer bold, awesome, and functional items that empower those navigating cancer, all while staying true to their unique identity.